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Vision and Values

Our vision and values for the future

Our Vision

We shape modern income tax assistance: Digital, efficient, and trustworthy – with a focus on people.


Our Values

1. Trust & Security

Our standard: Reliability and protection at all levels.

This is how we act:

  • We handle data and information responsibly.
  • We provide legally secure, transparent, and comprehensible advice.
  • We always make decisions in the interest of our members.

2. Humanity & Member Focus

Our standard: People come before taxes.

This is how we act:

  • We listen and take individual life situations seriously.
  • We advise personally – also digitally.
  • We communicate understandably, respectfully, and appreciatively.

3. Competence & Quality

Our standard: Technically strong, professional, and reliable.

This is how we act:

  • Our branch managers are qualified and undergo continuous further training.
  • We work carefully, conscientiously, and in a solution-oriented manner.
  • We deliver quality that justifies the membership fee.

4. Self-Determination & Freedom of Choice

Our standard: Advice that fits your life.

This is how we act:

  • We offer an on-site tariff and an online tariff – without coercion.
  • We design processes flexibly and in a member-oriented way.
  • We respect individual needs and decisions.

5. Innovation & Digitalization

Our standard: Shaping the future, not waiting for it.

This is how we act:

  • We use modern programs and AI tools specifically to support our work.
  • We optimize processes for speed and efficiency.
  • We continuously develop our digital offerings.

6. Fairness & Responsibility

Our standard: Sustainable, transparent, and collaborative.

This is how we act:

  • We use association funds exclusively in the interests of our members.
  • We act legally and responsibly.
  • We maintain an open, fair cooperation within the association.

Our Mission

Our mission is to advise members nationwide personally and digitally with competence, efficiently represent their tax interests, and offer them high-quality income tax assistance at fair conditions through modern technologies, qualified branch managers, and transparent structures – always focusing on the person.